For most investors, how much a stock's price changes over time is important. Not only can it impact your investment portfolio, but it can also help you compare investment results across sectors and industries.

FOMO, or the fear of missing out, also plays a role in investing, particularly with tech giants and popular consumer-facing stocks.

What if you'd invested in Williams-Sonoma (WSM Quick QuoteWSM - Free Report) ten years ago? It may not have been easy to hold on to WSM for all that time, but if you did, how much would your investment be worth today?

Williams-Sonoma's Business In-Depth

With that in mind, let's take a look at Williams-Sonoma's main business drivers.

Headquartered in San Francisco, CA, Williams-Sonoma, Inc. is a multi-channel specialty retailer of premium quality home products. Incorporated in 1973, the company has five brands and each of the brands is are operating segments.

Pottery Barn (accounting for 39.4% of fiscal 2024 net revenues) is the largest brand of the company and offers premium quality furniture, lighting, tabletop, outdoor and decorative accessories.

West Elm (23.9%) produces personalized products designed by the company’s team of artists and designers.

Williams-Sonoma (16.9%) offers cookware, tools, cutlery, electrics, tabletop and bar, outdoor, furniture and cookbooks.

Pottery Barn Kids and Teen (14.4%) deals with products used for putting up nurseries, bedrooms and play spaces. It also caters to the teenage population with furniture, bedding, lighting and decorative accents for teen bedrooms, dorm rooms, study spaces and lounges.

Other segment (5.5%) primarily consists of international franchise operations, Rejuvenation and Mark and Graham. Rejuvenation offers premium quality products that are inspired by history and manufactured in facilities in Portland, OR. Mark and Graham are known for personalized gift items. The brand manufactures women’s and men’s accessories, home décor as well as seasonal items.

(Note:  Zacks identifies fiscal years by the month in which the fiscal year ends, while WSM identifies their fiscal year by the calendar year in which it begins; so comparable figures for any given fiscal year, as published by WSM, will refer to this same fiscal year as being the year before the same year, as identified by Zacks).

Bottom Line

While anyone can invest, building a lucrative investment portfolio takes research, patience, and a little bit of risk. If you had invested in Williams-Sonoma ten years ago, you're probably feeling pretty good about your investment today.

According to our calculations, a $1000 investment made in August 2015 would be worth $4,695.37, or a gain of 369.54%, as of August 8, 2025, and this return excludes dividends but includes price increases.

In comparison, the S&P 500's gained 205.16% and the price of gold went up 199.21% over the same time frame.

Going forward, analysts are expecting more upside for WSM.

Shares of Williams-Sonoma have outperformed the industry in the past three months. The company is benefiting from new production innovations and strategic collaborations. Also, focus on e-commerce business, B2B initiative and expansion plans bodes well. Despite ongoing pressure from tariffs, geopolitical uncertainty and a weak housing market, the company maintained positive comps momentum in the first quarter of fiscal 2025. Comparable sales were up 3.4% against a negative 4.9% in the year-ago period. Earnings estimates for fiscal 2025 have increased in the past 60 days, depicting analysts' optimism. However, higher input costs and ongoing tariff pressures are concerning for its prospects. The company continues to maintain strict control over expenditures and is actively shifting sourcing to lower-tariff countries to reduce exposure.

Shares have gained 13.09% over the past four weeks and there have been 1 higher earnings estimate revisions for fiscal 2025 compared to none lower. The consensus estimate has moved up as well.